Saturday, 21 July 2007

Why is Robert Putnam so optimistic we can all get along?

[...] What fascinates him is tracking where the new forms of social capital are developing and why they are successful. One of his key areas of interest is religion - religious affiliations account for half of all US social capital. He cites US megachurches which, typically, attract tens of thousands of members, as "the most interesting social invention of late 20th century."

He identifies the secret of their success: "They have very low barriers to entry - the doors are open, there are folding chairs out on the patio - they make it very easy to surf by. You can leave easily. But then they ramp people up to a huge commitment - at some megachurches, half of all members are tithing [giving a tenth of their income]. How do they get from the low to the high commitment? By a honeycomb structure of thousands of small groups: they have the mountain bikers for God group, the volleyball players for God, the breast cancer survivors for God, the spouses of the breast cancer survivors for God, and so on.

"The intense tie is not to the theology but in the emotional commitment to others in their small group. Most of these people are seeking meaning in their lives but they are also seeking friends. The small groups spend two hours a week together - doing the volleyball or the mountain biking and praying; they become your closest friends," he says.

"These churches form in places of high mobility - people live there for six weeks and the church provides the community connection. When you lose your job, they'll tide you over, when your wife gets ill, they'll bring the chicken soup."

Putnam believes that this low entry/ honeycomb structure could be successfully copied to reinvigorate many other organisations, from trade unions to scouts' clubs and rotary clubs. Read more

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