He may have been trying to attract a more modern flock. Or maybe it was an attempt to bring some variety to his church services.
Whatever the reason for introducing what have been described as "happy-clappy services", the Reverend Jerry Bird is learning the hard way that churchgoers can be a traditional lot.
Parishioners at St Gregory the Great Church in Dawlish, Devon, claim their usual Sunday worship has been pushed aside in favour of a "family" service, involving guitars and tambourines. Read more