Wednesday, 14 March 2007

Church advertising too old for 21st century

Churches are using the advertising methods of the 1950s to try to reach a 21st century audience, says a British author of a new book, How To Be Heard In A Noisy World: Church Publicity Made Easy.

Says author Phil Creighton: “With scruffy posters, meaningless or naff slogans, and dated information, many of our churches are promoting the church as boring, hopelessly irrelevant, out of date and amateur.” Read more

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